even though the fashion world has expanded far beyond a retail existence. retail still holds a place for those that want the "touch and feel" experience. how many times have you said to an eager salesperson, "i'm just browsing," "just window shopping" and on and on. and there lies the importance of good retail layout and styling - let me take my time and explore. i found the display pictured above weeks before this assignment presented itself at a small nordstrom location in florida. living in vermont requires big store experiences on the go. having made a purchase, i remembered this display and, during my next visit, returned to get the photo. even the second visit confirmed the layout's effectiveness: multi-layered for good inspection, room to try on pieces, an array of choices and brands. The mannequin even adds to the carefree and inviting vibe of this space. thanks, nordstrom for presenting the opportunity to explore some current trends in accessories, including a few additions to my treasures.
as i wrap up the course on fashion media, i explored the statistics of my social media network. first, let's say that "my social media network" is very small. you know how you feel when you've done the work and think you are ready to launch it to the world, but the plunge is hard to take? well, these days the plunge is an all out explosion and constant feeding onto the social media platforms. I have tip-toed in with a small following of family and friends who usually "like" my posts within 8 hours or so of posting. To launch my social media world centered on my designs, i plan to "invite" my jewelry followers into this new world, but i'm just not sure if i have the stamina to feed this new world as my followers will deserve or newcomers will expect. Let's just hope for the best and i'll be who I am.
like most of us, music plays a big part in my life - it marks events, makes memories, changes moods, and pops in my head when i least expect it. my sister and i had a recent adventure that lead to a musical moment. visiting NYC to relive our memorable trips with our mother, we decided to attend a broadway show on the spur of the moment. While riding in a cab, we saw a sign for "beautiful, the carole king musical." We both grew up with carole king's tapestry and knew we would not be disappointed. A few minutes later, we had tickets! First, the story of carole king's early years as a professional songwriter was new news for both of us. Did you know that carole king and her writing partner/husband Gerry Goffin wrote "one fine day" for the Chiffons and "the loco-motion" for Little Eva? both teary-eyed after "you've got a friend," we knew that the songs of tapestry are part of our soul - the emotions, the memories of when we first heard these songs over 40 years ago are as raw and fresh as back then. The ultimate revelation lay in the lyrics of "beautiful" - let's make this our everyday devotion:
This assignment is to actually produce a sample of my "signature" tote bag using a striped fabric that I designed and constructed. I chose a stiff (10 oz) natural canvas as the backdrop to my hand-applied stripes of black twill tape - the classic stripe that speaks to me. The lining is a cotton print of pink and olive leaves with scattered black polka dots. The functional exterior clear vinyl phone pocket with fuschia cotton webbing straps completes my "signature" tote bag look. In addition, this bag measures 13" tall by 10" wide with a 10" strap drop - a compact design for a comfortable and functional fit.
the first step was to make the striped fabric. I decided on an evenly spaced classic black stripe on a natural background. After calculating the yardage needed for the two exterior panels and the oval flat bottom, I began by using fabric glue to attach the black twill tape to the natural canvas. it turned out perfectly!
the fact that i do not have any pictures of the actually sewing and creation of the bag is confirmation that it took every bit of my concentration to get it right. I can say that this class has given me the courage to work on improving my sewing skills and has given me more inspiration to delve into designing clothing and other accessories in addition to jewelry. thank you parsons x teen vogue!
now to determine the actual production costs of this version of my "signature" tote bag, i prepared another production costs grid. As expected with the hand-embellished fabric and my limited sewing skills, the costs have increased. i do like this design and would be interested to see if the costs would change using an experienced sample-maker.
i'd love to know what you think of this design!
my "signature" bag design is a compact tote that can be used as a daytime purse with an external vinyl phone pocket. to explore the steps towards production, a mockup is the first step. the next step is a collection of fabric and embellishment possibilities.
For a mockup production, I chose to use a hopsack linen for the exterior lined with a fun cotton print (see Josser Rio above). Straps of a fuschia cotton webbing will keep the fun mood. a large black snap will keep the bag closed while, also, countering the weight of the phone. A production costs grid using these specific fabrics and findings allows me to evaluate the price point and whether that is realistic for my target customer.
These are the production costs that I developed with these fabrics. The best way to confirm the mockup production costs is to make a sample - see my next blog to see this next step come to life.
have you ever wondered why your closet is full of different sizes even though you haven't changed? well, i took a trip to Macy's to try and understand. I tried on lots of clothes in different sizes by different designers to find the ones that fit the best. between tops, bottoms and outerwear, i found at least 3 numerical sizes that fit and a wide discrepancy between small, medium and large. once i settled on the best fit, i tried on several pairs of five pocket jeans in the same size by different designers. in the fashion industry, it is understood that designers follow a production standard with a 1/2 inch tolerance, but I was amazed at the differences in fit. one pair had enough extra fabric to make another pair! so what i learned is always try on different sizes and not to be surprised when the number isn't what i expect, just go with a good fit!!
If you are wondering - this is me being a student learning about the ins and outs of the fashion industry. Designing jewelry is only a small piece of getting your designs into the world. The production, both the costs and the process, will determine whether your design will be shared. I call this design, Nautical Hooks - a pair of dramatic earrings to wear from day to night during the summer days along the shore. Thinking about my inspiration and an unconventional shape, I found these ornament hooks which lead to a nautical shape. Now, how much will this design actually cost to produce? Here's a cost breakdown for a one-off (#1) and for multiple pieces (#2):
For this design, just one component can make a huge difference when bought in bulk online.
You might find that your own creative ideas can be produced for much less by exploring different sources for different components. Design on and be festive!
ver·mont \ver-mänt :: the green mountain state
having lived here for almost 40 years, this place I call home is as much a feeling as a place.Read More
life*style / lïf-stïl / the way in which a person or group lives
we all have one. lately I’ve been thinking about what makes mine all mine. what’s yours?Read More